Why I never start from a template
A stock theme says the same thing about a business as every other business using it. A short case for building the brand and the site by hand.
Scroll as composition: motion that earns its place
How motion driven by scroll can feel alive without slowing the page, and when stillness is the better call.
About Bragi
Bragi is Pedro's independent studio for brand systems, websites, and AI infrastructure. Meet the studio behind the work.
The visibility gap: what shows when your market searches you
The quiet cost of having nothing to find, and why it matters more now that people ask software before they ask a search box.
Reading a brand before you design it
A short look at the read: the positioning work that decides whether everything after it lands.
Design systems that let a site grow
How a reusable set of components lets a site add pages and campaigns for years without losing its craft.
Letting the work bring the color
Why a case study page can take its palette from the project's own images, instead of one fixed studio color.