Website Design
The design of the site itself. Every template, every state, and the route a visitor takes from landing to calling, booking, or buying.
Who it is for
Businesses whose site looks acceptable and converts badly. Anyone replacing a site that was never designed past the homepage.
The problem it solves
Most sites are designed as a homepage and then five afterthoughts. The pages that decide whether somebody contacts you are usually the ones nobody designed.
What I do
- 01Design every template, including the ones nobody enjoys: pricing, contact, empty states, errors.
- 02Design the path to the action you actually want, and remove what competes with it.
- 03Design the phone layout as its own composition instead of a narrowed desktop.
- 04Specify hover, focus, loading, and failure states so the build has no gaps to invent.
What you end up with
- Designs for every template and state, desktop and phone.
- The conversion path, mapped and designed.
- A build ready file with the states specified.
02Also in Design & Art Direction
- Art DirectionWhat the reader sees first, and in what order.
- Motion & KineticsMovement that carries meaning and stays smooth.
- Image DirectionWhat to shoot, what to cut, and how it sits on the page.
- Copy & ContentThe words on the page, written and placed.